iShat2....oops I mean iFail....oops again, iSnack2.0 goes off overnight!
Kraft admits VegeFAIL
Posted
Updated
iSnack 2.0... it's toast. (AAP: file photo)
The makers of Vegemite have bowed to intense pressure from the public and canned their new iSnack 2.0 product branding.
The new name has been ridiculed Australia-wide since it was revealed last Saturday during the AFL grand final.
Kraft chose the name iSnack 2.0 from over 48,000 entries in Australia and New Zealand in a competition that was launched in July this year.
But today, Kraft has admitted that while Aussies are buying the new product, they just aren't buying the new name.
Head of Corporate Affairs Simon Talbot said in a statement they are going to give the public another shot at coming up with a better name.
So now we see the quick rush by Kraft, manufacturers of the iSnack 2.0 product, to drop the new identify of the cream "cheesy-mite" spread.
It didn't take long after the barrage of criticism. They almost had us believing, oh its just a temporary name - part of a promotion...yeh sure! Give it up Kraft!
I am yet to taste this abuse of my favourite spread (Vegemite that is) and maybe one day I will have a hangover worthy of indulging.
Sylvestor
www.twitter.com/Sylvestor
