Everything old is new again for internet-weary young adults
The Australian
July 14, 2009 12:01am
Better connections ... young Australians want more face-to-face time with friends and family / Lindsay Moller
- Gen Y culture shift
- Study reveals a "new nostalgia"
- Young Australians crave less complex times
NEXT thing you know, all the young men will be using Brylcream, the girls will be in bobby sox and everyone will be learning to jitterbug.
A study of young adult culture reveals a "new nostalgia" among Australia's 16-30 year olds, who pine for less complex times, The Australian reports.
Communicating with friends online has lost some of its lustre even from as recently as a year ago and they now want to have more face-to-face time.
And they increasingly prefer to do that at home rather than going out to noisy, potentially dangerous pubs and nightclubs, according to the annual Urban Market Research survey compiled by youth marketing agency Lifelounge.The survey of more than 1600 young adults finds those still living with their parents (about half) have noticed the global financial crisis's impact on the family and pared back their lifestyle in response.
It also shows their love affair with technology is heading for a break-up, with time spent online down 30 minutes a week from last year, while their consumption of newspapers increased by the same amount.
Facebook and Twitter are also still on the rise, but losing some of their cachet.
Frankly, what a load of BULL! Is this an attempt by old-school media to try and make people believe that online tech is losing its way for people? If anything, its growing at an even great rate than ever!!! According to my circle of friends and their few degrees of separation.
Lets not confuse adaptation and acceptance of tech as a part of normal everyday life as a "turning away". Give it up old-school-journo's! You are losing a battle that should be seeing you on the front lines.
Get with the times! That includes you Mr Lunn!
Sylvestor (a 38 year old who is still full of tech-lustre!)
www.twitter.com/Sylvestor
